So it’s been a long semester of me scanning through the online pages of The Boston Globe, and I think the content has been pretty interesting overall.
The Globe has had its ups (like great analysis and investigative pieces) and downs (like the annoying, nostalgic”remember that?” articles). But the structure and variety has been solid.
Their speed of upload on the website and Facebook has been great (although at what cost? They’ve erred in calling weekday copies The Sunday Globe– cue the “what else did they screw up?” questions). Tweets have followed in a close second, but Youtube has lagged behind– although it has picked up in the past two weeks, representing well their plans for digital reinvention.
But given the fact that their entire push since the election last year has been to ‘#PressOn’, how has their real journalism faired?
A quick look at their “Trump Today” political headlines can provide answers:
I could let “liberal supervillain” pass because it wouldn’t appear so colloquial a term on it’s own. But combined with the “Way short. Again.” on the headline of the tax revenue story and an entire article on what’s, in my opinion, a non newsworthy reference by Spicer, I’m beginning to question who The Globe thinks it’s addressing. (General daily audience is adults above 45)
Is this push to get a younger audience? Or is it their attempt to be hilarious as stated in the digital reinvention plans?
As a young adult who reads The Globe, I’m not necessarily amused. Specially when their political headlines go further to sound like opinions or satire– or even sensationalization. Case in point: Trump and his overdrawn apocalypse — It may be originally by AP, but sharing it has implications.
They’re also still sharing Trump related polls- something that I believe news agencies should be careful with since the election polls and predictions were waaaaaay off. I suppose The Globe hasn’t gotten over that shock yet, as the results are still up on their web site.
A better way to attract crowds would be to reinvent the face of the website, work on the overall tone (but not as far as hiring a climate denier as a columnist) and explore the untapped potentials I’ve highlighted over the semester in a better way.