If you’re looking to define untapped potential, The Globe’s use of YouTube is a pretty good example.
Don’t get me wrong, it has a YouTube channel, and it certainly still posts videos on it. But they’re mostly quick bits of political updates, like this one:
They do have deeper stories and investigative pieces, and those are on display on the “Home” tab of the channel:
So what’s the problem? The above pieces are over 9 months old!
Even on the latest videos, the Globe recommends these older videos:
Why The Globe chooses to live in nostalgia is beyond me, specially given the fact that YouTube is the second most popular site for social media users to get their news.
The videos, old though they may be, are well put together and interesting to watch- which is the only good thing about The Globe’s management of YouTube!